How to Track Video SEO Performance Using Google Search Console • Yoast

Google Search Console is the best data source for tracking the traffic you get to video content on your website from Google Search, as it provides data directly from Google about the queries that actually drive traffic, and can be segmented specifically by video search.

In this post, we’ll give a quick summary of how to use Google Search Console to track video SEO. We’ll also post a link to a Looker Studio Dashboard template that you can plug your search console data directly into.

Before you can track performance, you must first ensure that your videos are indexed and recognized by Google Search Console. If you want to know how to do this, check out our guide on how to use the video indexing report.

Navigate to search results in the performance menu. This is the report that contains the data you can use to measure the performance of your videos in search. This can be found in the sidebar of Google Search Console.

Once the report is loaded, scroll down to the table below. Its default setting will be queries, so select the “Search Appearance” tab. You will see a list showing the types of results offered in Universal Web Search.

In this list you should see “Videos”. This refers to rich video snippets that are shown individually or as part of a video package within Universal Web Search. If you click on “Videos”, the graph at the top will provide a refined view.

Note that you can only get a composite metric that combines traffic from all video queries and pages at the...