How to Track & Measure SEO Performance

SEO is the process of improving your site to rank highly on Google and other search engines. To get more traffic from people searching for topics related to your business.

But not just any traffic. Quality traffic. People who want what you offer.

But SEO isn’t a set-it-and-forget-it thing. You need to track your progress. And improve over time.

In this guide, we’ll show you the key metrics to measure your SEO performance.

Specifically:

How to Measure SEO Results

There are tons of metrics you can track to measure your SEO results.

But not all of them are equally important or relevant for your business.

Here’s a list of key metrics that can give you a comprehensive overview of your SEO performance.

Tip: Create a free Semrush account (no credit card needed) to follow along and learn how to measure SEO results.

Organic Traffic

Organic traffic is the number of visits that come to your site from search engines organically (without clicking on ads).

It’s a good indicator of how well your webpages rank for relevant keywords. And how much quality traffic you get.

The most accurate way to measure your organic traffic is by going to Google Search Console and heading to the “Search Results” report under “Performance.”

Like this:

Then, benchmark your site against your competitors.

It’s one of the best ways to see what’s working, what’s not, and what you can do to improve.

To start, go to Traffic Analytics, enter your URL, and click “Analyze.”

Then, add up to four competitors’ URLs...