How to survive a Google core update and come out on top – Search Engine Land

Google updates come and go. And sometimes websites pay the price.

When this happens, it can be tough when you’ve noticed a drop in rankings and traffic, but there’s nothing wrong with your site.

Core algorithm updates are one such update where this can happen.

Google’s advice? Do nothing.

Google says if a core update has impacted your site, you “don’t have anything wrong to fix.”

“There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated our webmaster guidelines nor been subjected to a manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better.”

Confused? Let’s look closer at core updates, and then I’ll share some ways to improve your site so it will not just survive an…

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The post How to survive a Google core update and come out on top – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/03/28/how-to-survive-a-google-core-update-and-come-out-on-top-search-engine-land_2023032842683.html

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