How to Supercharge your Christmas Ads this Holiday Season

You may not want to believe it, but the festive season is right around the corner, and Christmas ads in particular are extremely tough to get right, so it is best to start now. And while some of the bigger, more established brands reap huge rewards during the run up to Christmas, many struggle to achieve the commercial success they desire.

There are a number of competing factors that impact the success of a truly great Christmas ads and seasonal marketing campaign. And while the key disciplines of B2C and B2B marketing remain unchanged, executing a successful eCommerce campaign at Christmas is an entirely unique entity.

As autumn takes a grip on the weather, now is the time to start urgently thinking about Christmas and how best to increase your ROI and supercharge your ads.

Make Your Ad Create Your Number One Priority

Creative assets are an essential part of any advertising campaign, but even more so at Christmas. Star-lit skies and snowy scenes take customers on a wonderful journey, with your product featuring as the awe-inspiring, problem-solving gift at the end.

Christmas marketing draws upon themes of desire, excitement and wonderment, meaning you can approach your ads in a variety of unique ways using a number of established platforms including Google AdWords, Bing, Facebook and YouTube.

It is also worth considering how people search for Christmas gift ideas throughout the year, making it even more important to agree on your creative approach sooner rather than...