How to Successfully Run Your Campaign

What Is SEO Management?

SEO management is a set of tactics you use both on and off your website to improve your visibility in search engine results.

And this process never ends.

Search engine algorithms and user preferences are always changing. So, sites need ongoing SEO maintenance.

Who does this work?

SEO management is typically handled by in-house, agency, or freelance SEO managers. Who are responsible for a variety of SEO tasks—from keyword research to technical optimizations.

Let’s explore these tasks and the categories they fall under in more detail.

On-Page vs. Off-Page vs. Technical SEO Management

Let’s dive into the most important SEO tasks across these three categories.

On-Page SEO Management

On-page SEO management involves taking actions on your webpages to help search algorithms better understand and rank your content.

Here are some typical on-page SEO efforts:

Content

Review your content regularly to ensure it’s accurate, relevant, and helpful. Which will increase the odds that it ranks well.

For instance, check past articles for outdated examples, statistics, and images. Or add some helpful, relevant ones if there aren’t any there already. And consider rewriting or expanding articles that don’t add value for readers.

Keep creating new SEO content as well. To cover additional relevant topics you may be missing.

You can use Topic Research if you need to come up with some fresh ideas. Just enter a broad topic related to your business to uncover a bunch of...