How to Successfully Market on Reddit

Reddit marketing provides access to highly engaged users in communities based on interests, hobbies, or activities. Which is great news for brands who want to reach them.

Wondering how to start constructing a Reddit marketing strategy?

You’ve come to the right place. We’re about to cover the basics of Reddit marketing and how you can start leveraging proven tactics.

Let’s get started.

How Does Reddit Work?

Reddit is one of the top 20 most visited websites in the world. And it’s where millions of people come to engage with each other and discuss whatever interests them most.

Posts can reach the front page through a voting system that lets registered users cast upvotes (to promote content) or downvotes (to make the content less visible).

Subreddits are like subforums. Any user can create a subreddit for any imaginable topic (within legal boundaries).

You can find subreddits for philosophy, AI, specific brands, athletic activities, and much more.

And each subreddit has its own URL where users can post topics and comments.

Other users can then upvote or downvote any post according to their liking.

Posts with a lot of downvotes get removed from the default (also called “hot”) feed faster. And ones with a lot of upvotes stay up for longer.

If a post is upvoted enough, it may be moved to the front page (also called /r/all for registered users).

This type of active, topic-focused community clearly presents a marketing opportunity. The platform even allows you to run paid ads...