How to succeed in the era of AI-driven search advertising – Search Engine Land
Artificial intelligence (AI) is transforming every facet of PPC advertising, from creative assets to audience targeting, reporting and ongoing optimization.
With the rise of LLMs as an alternative to traditional search, we’re also witnessing huge disruption to Google’s search business.
This article explores the latest trends, tools and strategies to help you navigate the evolving search landscape and leverage AI as a copilot for improved paid media performance.
AI’s impact on paid media strategy
AI has been disrupting paid media more than any other area of digital marketing for the past decade. We’re experiencing the shift toward automated campaign management in Google Ads since smart bidding rolled out in 2016, so we should be better equipped than most to harness this technology.
More recently, we’ve witnessed a huge advancement in generative AI capabilities, including tools like Microsoft’s Copilot embedding creative production capabilities and Google’s Gemini-powered advertising…
The post How to succeed in the era of AI-driven search advertising – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/08/09/how-to-succeed-in-the-era-of-ai-driven-search-advertising-search-engine-land_2024080957966.html
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