How to Structure Your Website’s Architecture for SEO

If you’re creating a new website, you’ll need to consider the website’s architecture. Structuring your website in an organized, hierarchical way gives it the best chance of ranking well in Google.

But how do you dothat?

Website architecture is how information on your site is structured, interlinked, and designed.

For example, for an e-commerce website, it may look likethis:

It may look complicated, but an easier way to think of it is like a folder system on a computer.

Clicking in and out of folders takes time. But creating an organized, hierarchical structure with well-labeled names makes it easier to find what you’re looking for.

The same principles apply when optimizing websites forSEO.

The architecture of your website needs to be logical to allow Google and human visitors to navigate it easily.

A good place to start is to add pages that many websites usually have in common to your navigation.

Such as:

• About page
• Blog
• Contact page

About page

The About page is your chance to tell your brand’s story. On this page, it’s a good idea to include the following:

• A brief description of your website’s purpose.
• A photo of yourteam.
• Any social proof, such as reviews or quotes from customers.
• Locations of your office(s).

If you want inspiration, check out Ahrefs’ recently redesigned About page.

Blog section

The blog usually houses your most regularly updated content.

The blog is a key part of Ahrefs’ content. So if you’re interested, check out our blog to see how we...