How To Stand Out From Your Competition

What Is Real Estate SEO?

Real estate SEO uses a set of processes aimed at improving your real estate website’s visibility on search engine results pages (SERPs). This makes it easier for potential homebuyers and sellers to find you.

The real estate search engine optimization correlation is simple—the higher you rank in search results, the more people will visit your page.

The real estate industry revolves around building relationships with customers in your local area. Online, it’s a little trickier. The pool of potential customers (and competitors) is a lot bigger.

Luckily, using SEO real estate tactics (or SEO for estate agents if you’re in the United Kingdom) helps potential clients find you when they’re ready to buy or sell a home.

We’ll focus mainly on Google for this article since it has the largest search volume of any search engine.

4 Types of Real Estate Search Engine Optimization

When it comes to SEO for real estate agents, there are four areas to consider:

• On-page SEO: Optimizing parts of your real estate website and content for readers and search engines(e.g., URLs, title tags, images)
• Off-page SEO: Tactics used outside your website to increase search engine rankings (e.g., link building, social media marketing, guest posting)
• Technical SEO: Everything going on behind the scenes of your website that impacts rankings (e.g., your site’s load speed or making it mobile-friendly)
• Local SEO: The process of amplifying your local real estate search presence...