How To Setup A/B Testing Using Microsoft Clarity And GA4 With … – Search Engine Journal
Replace (not provided) with almost all of your actual keywords and monitor their specific performance metrics inside of Google Analytics.
As a marketer, you want to improve your website’s performance and drive more conversions. In many cases, A/B testing could be the answer.
By comparing two versions of a webpage, you can determine which one is more effective at achieving your goals.
In this article, we’ll walk you through the steps to set up A/B testing using Microsoft Clarity and GA4.
Microsoft Clarity is a free heatmap analytics tool that has all the necessary segmentation functionalities to set up A/B testing, especially when Google Optimize is sunsetting as a marketer; you need alternative ways to run your tests.
The easiest and most straightforward way to set up A/B testing is to set up two versions of the webpage and direct traffic to each.
By using a URL filter of Microsoft Clarity, you can segment data and analyze them for different versions of your webpage.
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