How to set up Google My Business + 5 optimization tips

While online shopping isn’t going anywhere, neither is buying items in-store. According to a 2022 Epsilon survey, half of respondents rely on online shopping for research, but plan to buy items in-store when they’re ready to make a purchase—especially for retail items like clothing.

If consumers shop online and buy in-store, they will need to know which retailers are located nearby. Think about the first thing you usually do when ordering: Look up restaurants near you. Once you did, you probably opened the restaurant name and found what is known as their Google Business Profile.

Here’s what you need to know about Google My Business, why you need it, and how to set it up.

What is Google My Business?

Google My Business is now known as Google Business Profile. This is a small box of information about your business, including the industry, where it is located, ratings, comments and photos. This is a completely free feature on Google that allows you to promote your company so that customers can find you.

With this easy-to-use feature, you can update your profile at any time, connect with consumers and monitor how previous customers have interacted with the brand.

What is the value of a profile?

Setting up a Google Business account is just one way to connect with customers that can make a big impact. It doesn’t just serve as a way to find your business (although that’s a big part) – it can also let customers know:

• Your working hours.
• How others felt about their...