How to Set Up a WordPress Redirect

Redirecting URLs is a simple but important component of your website’s SEO. It can help you avoid duplicate content, improve user experience, and send traffic and authority to more relevant pages.

In this guide, we’ll teach you how to redirect URLs on WordPress.

Let’s get started.

What Is a Redirect?

A redirect is a way to forward users and search engines to a different URL than the one they requested.

For example, if you deleted a page on your site and didn’t set up a redirect, the user will get a 404 error response.

Which isn’t good for your SEO.

Search engines don’t index pages that return a 404. And the backlinks pointing to the page no longer hold any value.

Ideally, when you delete that page, you’d set up a 301 redirect to a similar page serving the same intent.

You can easily find broken pages and incomplete redirects using a tool like Site Audit.

How to Use Redirects

Redirects are often used to update a website that has migrated to a new server.

You can also use them if you’ve done a major website update, changed any page URLs, or made updates to your website’s navigation.

You can also redirect a page to avoid creating duplicate content.

If you’re moving content o a new page with an updated URL, you can use a redirect to direct users from the old page to the new one.

Types of Redirects

• 301: These are “permanent redirects.” You’ll use 301 redirects when a page has been moved to a new destination permanently. 301 redirects hold the most link equity, and work...