How to select the right SEO Agency

When you’re looking to choose a UK-based SEO Agency, many companies struggle to determine what is important and what isn’t. The need for SEO services and wider digital marketing services is only increasing, but a reliable agency can be hard to find.

All companies differ in their needs, from help filling an internal skills gap to needing a full team. It can be especially difficult to know what you need when you don’t know about it!

Here are a few questions you can ask to get the best results:

What guarantees can you give us about Search Engine Ranking Positions?

All SEO agencies will aim to increase positions, leading to further traffic and revenue, but none can guarantee anything. Search engine rankings can only be guaranteed by themselves, and if an agency guarantees anything they shouldn’t be trusted, and you should question this thoroughly.

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How much will increased website traffic cost me?

Cost doesn’t always equate to quality or specific work levels. Services can be cheaper in less competitive markets, and the amount of work required is dictated by this too. Of course, there’s a correlation between increased spend and more time and effort involved.

Will you need to change my website?

This can range from tweaks to code which users will never see through to full redesigns for UX optimisations. On average there will be changes to content on the page and probably messaging, but these should always be mutually agreed upon by all parties involved.

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