How To Scale Your PPC & Advertising Way Beyond Google Ads [Podcast] – Search Engine Journal

Success in the fast-paced world of advertising requires a focus on innovation and adaptation to the latest trends. This includes staying informed on changes in cookie usage, the growing importance of identity, and exploring opportunities in emerging platforms like connected TV (CTV).

John Gentry, CEO of OpenX, joined me on the SEJShow to discuss the opportunities of ad exchanges, distribution beyond Google & Microsoft, how header bidding works, ad opportunities growing on mobile devices and CTV, and the role of identity and cookies in ad targeting.

Gain insights on how to take your PPC and advertising efforts to new heights.

The key is to put an offering in front of somebody who has articulated their interest. Reaching a consumer in real-time and understanding that they want something –they want a car, they want to get tickets to a baseball game. So you’re responding to them at that exact time, making that work compelling. The big magic of that model was that real-time response…

Read Full Story: https://news.google.com/rss/articles/CBMiSGh0dHBzOi8vd3d3LnNlYXJjaGVuZ2luZWpvdXJuYWwuY29tL3NjYWxlLXBwYy1nb29nbGUtYWRzLXBvZGNhc3QvNDc5Mzc3L9IBAA?oc=5

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source: https://news.oneseocompany.com/2023/02/14/how-to-scale-your-ppc-advertising-way-beyond-google-ads-podcast-search-engine-journal_2023021440627.html

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