How To Scale Your B2B Google Ads Strategy Across Multiple … – Search Engine Journal
In this webinar, you’ll discover the skills you need to keep your CFO happy and remain efficient while protecting and defending your SEO budget, even under pressure.
Humans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that.
Expanding a B2B business from English-only strategies to regional, multi-language campaigns can absolutely be the turning point of your success. In fact, it’s hard to believe that not everyone’s taking advantage of it.
Mass-market, English-only campaigns cost a ton of money. And, with today’s expectation for a high level of personalization across the customer experience, they don’t really bring much to the table.
Multi-language ad campaigns are more effective as a whole and can even help save you money over time.
Why?
Because diverse markets help diversify income and lead to long-term business sustainability.
As more people throughout the world recognize your brand, you have the opportunity to build brand…
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source: https://news.oneseocompany.com/2023/08/24/how-to-scale-your-b2b-google-ads-strategy-across-multiple-search-engine-journal_2023082449347.html
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