How to scale the use of large language models in marketing – Search Engine Land
Generative AI and large language models are set to change the marketing industry as we know it.
To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, Chief Data Scientist at TrustInsights.ai, who spoke at The MarTech Conference.
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what’s ahead.
The premise behind large language models
Since its launch, ChatGPT has been a trending topic in most industries. You can’t go online without seeing everybody’s take on it. Yet, not many people understand the technology behind it, said Penn.
ChatGPT is an AI chatbot based on OpenAI’s GPT-3.5 and GPT-4 large language models (LLMs).
LLMs are built on a premise from 1957 by English linguist John Rupert Firth:
- “You shall know a word by the company it keeps.”
This means that the meaning of a word can be understood based on the words that typically appear…
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source: https://news.oneseocompany.com/2023/05/18/how-to-scale-the-use-of-large-language-models-in-marketing-search-engine-land_2023051844936.html
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