How to revamp your video strategy for 2023

It can be hard to keep up the latest trends in video marketing. Formats, apps, devices, platforms and their features have moved light years ahead of where they were even a year or two ago.

Sometimes it feels like the one thing that has remained constant is the fact that including video as part of your strategy to grow your audience is crucial for every marketer. Video on mobile, laptop and tablet only increases year-on-year.

Video is the must-have marketing and design tool of the decade so far. Since almost the beginning of the 2020s, video has been the dominant element for many endeavors — from websites to social media to apps.

If your video strategy is more than a year old or nonexistent, now is the time to take a hard look at what you’re doing and consider giving it a major reboot to ensure you’re getting the optimal amount of viewers possible.

No matter where you put your videos, it’s likely that you can revamp your video strategy for the coming year. Remember that your audience has ever-changing tastes and appetites – and the algorithms that determine how your content is distributed are also constantly being adjusted.

The fine line you have to walk is staying true to your brand and your target audience while still allowing for the changes with some of the new strategies and techniques out there. This guide will walk you through how to completely overhaul your video strategy in 2023.

Commit to a content plan now

Before you immediately start creating new videos...