How To Repurpose Long-Form Content Into Supplementary Content – Search Engine Journal
How to Succeed in Content Marketing in 2022
Uncover top tactics for creating and sharing content that wins your customers? hearts and minds.
Everyone knows good content needs to serve a purpose. Whether it’s informative, persuasive, or awareness-focused, every word on your website should have a clear goal it’s trying to achieve.
But there’s so much more to the content on your website than just a body copy and/or a flashy video.
Every website also has an unsung hero, playing the Kato to the main content’s Green Hornet, Penny to its Inspector Gadget, Groot to its Star Lord. Of course, we’re talking about the supplemental content.
Not familiar with the term? Don’t worry. Many marketers aren’t.
Google’s Search Quality Raters Guidelines describe it as content that “contributes to a good user experience on the page, but does not directly help the page achieve its purpose. (Supplementary Content) is controlled by webmasters and is an important part of the user…
Read Full Story: https://www.searchenginejournal.com/repurpose-supplementary-content/445919/
The post How To Repurpose Long-Form Content Into Supplementary Content – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/08/29/how-to-repurpose-long-form-content-into-supplementary-content-search-engine-journal_2022082928623.html
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