How to redesign your site without throwing your Google rankings out the window – Search Engine Land

Relaunching or redesigning a website can make or break your SEO efforts.

Even a single mistake can result in catastrophic ranking drops – or, worst, revenue loss.

Here’s how to handle a site redesign without risking your organic traffic, rankings and revenue.

Why a redesign is an inherent risk

Businesses must never take a website change lightly.

Aside from the SEO ramifications, users don’t always welcome a website overhaul. (Think of Facebook’s latest redesign and most marketers’ disdain of GA4).

Numerous SEO horror stories revolve around disastrous site redesigns, re-platforms and relaunches.

Dealing with the aftermath can be a nightmare for SEO teams and the external SEO consultant (who often only gets called to fix others’ mistakes).

Most site redesign fails involve the following:

• Noindexing the website.
• No redirects in place.
• Adding/removing content.

Noindex

Typically, redesigned websites are prepared on a separate server where a copy of the live website is tested with the…

Read Full Story: https://news.google.com/rss/articles/CBMiRGh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vcmVkZXNpZ24td2Vic2l0ZS1nb29nbGUtcmFua2luZ3MtMzk1NjA00gEA?oc=5

The post How to redesign your site without throwing your Google rankings out the window – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/04/14/how-to-redesign-your-site-without-throwing-your-google-rankings-out-the-window-search-engine-land_2023041443507.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.