How to Rebrand While Maintaining Rankings on Search Engines – Entrepreneur
Sometimes rebranding becomes necessary. No matter how disruptive it sounds, with good planning, it is highly effective and can be a game-changer.
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There are several reasons you might have to rebrand. Rebranding is not something foreseen or something that is part of any business plan. It’s almost always a result of unexpected circumstances, a correction or an improvement to your brand. Whatever the reason behind your decision to rebrand, know that no matter how disruptive rebranding sounds, if done correctly, it is highly effective and can be a game-changer.
The digital marketing agency, which I manage, successfully rebranded recently. The reason behind our rebranding was an unexpected circumstance. Another company that we have never heard of claimed that our name was confusingly similar to their trademark, even though our names didn’t entirely match. Upon checking, we realized they were the senior users of the trademark…
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