How to Rank Higher on Social Media & Google

Social media SEO is optimizing your social media profiles and posts so more people discover your brand in search results. Both on social platforms and search engines.

For example, social SEO can help your video rank higher in YouTube results:

And Google:

Higher rankings can translate into more viewers, social engagements, and followers. And more sales.

Social media performance is not a Google ranking factor.

Google doesn’t look at social signals (like followers, engagement rates, or shares) when ranking your website content.

Some studies show that pages with more social shares tend to rank higher in Google results. Just remember that this is correlation, not causation.

But if you want to improve your SEO, social media can benefit you indirectly:

• Boost branded search: People who find and engage with your brand on social media are more likely to search for your brand on Google
• Increase organic (unpaid) clicks: People who engage with your content on social media may be more likely to click on your results from Google searches
• Establish authority: Social media can help you establish authority in your field. Google encourages creators to demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).
• Generate backlinks: Content that performs well on social media is more likely to be found and linked to. This can lead to backlinks (links on other websites that point to your site) that benefit your rankings.
• Gather insights: Social media metrics and...