How to Protect Your Law Firm’s Public Perception by Managing … – Entrepreneur
As reputation management professionals, law firms and legal professionals face unique challenges in the online reputation space. Overcoming those challenges requires a unique online approach.
Opinions expressed by Entrepreneur contributors are their own.
In today’s digital landscape, choosing a law firm is largely influenced by online reviews. For better or worse, when prospective clients begin their search for a law firm these days, they usually start with a search engine.
And while that may be convenient for them, it opens the door for a slew of biased or untrue opinions that can put your practice on the defensive.
That’s why it’s never been more important to evaluate and manage your firm’s Google search footprint and your online reputation. Though you may be aware of your reputational standing in the real world and the legal community that sees your work, crafting a positive image for your practice takes a different type of awareness — and approach. While this may take an…
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