How to Post on Instagram & Schedule for Later

Learn how to post on Instagram, step by step:

1. Sign Into the Instagram App or Website
2. Tap the “+”Icon
3. Select Images
4. Edit Images
5. Add a Caption
6. Tag People and Locations
7. Add Alt Text
8. Review Settings
9. Publish or Schedule Your Post

This is how you add photos (and other kinds of images) to your Instagram feed and profile grid. It’s one of the most popular ways to engage followers and expand your reach.

Alternatively, learn how to post on Instagram with Semrush. This can be a huge time-saver for social media managers.

1. Sign Into the Instagram App or Website

If you don’t have the Instagram app, download it from your device’s app store:

How do you post on Instagram without an app?

Open instagram.com in a web browser. Instagram recommends using the latest version of Google Chrome, Mozilla Firefox, Safari, or Microsoft Edge.

Or use a third-party tool like Semrush’s Social Poster.

The following steps explain how to post to Instagram via the mobile app (as of July 2023). But similar instructions apply when posting via other official apps or the Instagram website.

Tip: If you use Instagram for marketing purposes, switch to a Business account via “Settings” > “Account” > “Switch to a Professional account.” It provides access to additional features, like scheduling.

2. Tap the “+” Icon

Tap the “+” icon to start creating your Instagram post. (The “Post” option is selected by default.)

Posting on Instagram allows you to share one image. Or create a photo carousel containing...