How to Play by the Rules
Do you want to rank for competitive terms without worrying about potential Google penalties? Then go whitehat.
In this post, you’ll learn what white hat SEO is, how it compares to black hat SEO, and how to implement a few white hat SEO tactics.
White hat SEO refers to the use of SEO strategies, techniques, and tactics that are within Google’s guidelines.
The focus is the user. White hat SEOs prioritize users by providing relevant, high-quality content rather than content designed to “trick” search engines.
The flip side of white hat SEO is black hatSEO.
Black hat SEO refers to the use of strategies, techniques, and tactics that do not necessarily follow Google’s guidelines. Its focus is on finding and exploiting algorithmic loopholes.
Sometimes, these black hat tactics can be plain unethical—we’re talking about SEOs spamming competitors with malicious links, injecting other websites with malicious code, andmore.
Sidenote.
The terms “white hat” and “black hat” came about because old films in the Western genre used those hats to symbolize the contrast between good vs. evil. (White hats were worn by heroes and black hats by villains.) This then gave rise to the terms in computer hacking, which followed into SEO. They’re not necessary the best terms. But we’re using it here for now because there is no alternative in popular use.
Here are three reasons:
1. Black hat SEO isrisky
Following the law confers...
source: https://news.oneseocompany.com/2023/05/22/how-to-play-by-the-rules_2023052245119.html
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