How to Outsource SEO: A Step-by-Step Guide

What is SEO Outsourcing?

SEO outsourcing means having a dedicated agency or freelancer help you execute (and possibly create) your SEO strategy to drive more organic traffic from search engines.

Outsourcing your SEO activities is helpful if your marketing team lacks the bandwidth, resources, or tools needed to implement an effective SEO strategy.

If you are considering outsourcing SEO, think about exactly which elements you want to outsource.

Types of SEO Services to Outsource

Depending on your business needs and budget, you may choose to outsource some or all of your SEO services.

Here are the main SEO activities you can outsource:

• SEO on page: Optimize your web pages to improve visibility on search engine results pages (SERPs) by updating things like title tags, meta descriptions, header tags and internal linking
• Off-page SEO: Activities you perform outside of your website to improve your domain authority and visibility in the SERPs (eg link building and guest blogging)
• Technical SEO: Optimize your website (including the overall structure) to improve its performance and visibility
• International SEO: Optimize your website for different countries and languages by translating country-specific content, implementing language tags and optimizing for different search engines
• Local SEO: Increase the visibility of your website in local search results. This includes optimizing your Google Business Profile, creating local content and getting local reviews
• Content SEO:...