How to Optimize Your Hotel for AI Search Like ChatGPT – Hospitality Net
It hardly seems possible, but there was a time before search engines. And then the 90s came along and the likes of Yahoo! Search, Ask Jeeves and Google sprang into action. They revolutionized how we use the internet and created a whole new headache for marketers all over the world: how to beat the algorithm.
Fast forward 30 years and all of this sounds very familiar. Now, it’s AI tools that are transforming experiences across every industry, and travel and hospitality are no exception.
Make no mistake, this is a valuable new booking channel. Semrush recorded a 300% increase in website referrals from ChatGPT. Meanwhile, 30% of travelers say they are likely to use AI to help with their travel planning this year. Tools like ChatGPT now include direct links to your hotel website, making it super easy for users to make a reservation.
So, how can hoteliers optimize their online presence to appear at the top of ChatGPT searches?
How do guests use AI tools to research hotels?
First, let’s…
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source: https://news.oneseocompany.com/2025/02/07/how-to-optimize-your-hotel-for-ai-search-like-chatgpt-hospitality-net_2025020760097.html
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