How to optimize your Google Ads’ post-click content – Search Engine Land

Every PPC marketer aims to deliver improved performance month after month.

But once your Google Ads account is well-managed, optimized, and humming along, where should you turn to keep improving on performance?

Often, your next area of focus should be content – and everything that happens after a prospect clicks on your ad.

Who are your ideal customers?

If you’re an agency, this is the time to return to your client onboarding materials. Reacquaint yourself with the client’s goals and the types of customers they want to target.

Often, this is easier said than done. When we ask new clients about their ideal customer during our onboarding, it’s not uncommon to get these (and similar) responses:

“Every manufacturer should have our product.”

“Customers don’t really understand our products at first, but once they see they know they need it.”

“Any company with 50+ employees could benefit from our tool.”

These types of answers are red flags. Targeting everyone is targeting no one.

Helping…

Read Full Story: https://news.google.com/rss/articles/CBMiSmh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vb3B0aW1pemUtZ29vZ2xlLWFkcy1wb3N0LWNsaWNrLWNvbnRlbnQtNDIzODk50gEA?oc=5

The post How to optimize your Google Ads’ post-click content – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/05/17/how-to-optimize-your-google-ads-post-click-content-search-engine-land_2023051744907.html

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