How to optimize your company’s Google knowledge panel – Search Engine Land
For the last three years, Google has been focusing on person entities. That just changed.
Corporate entity knowledge panels recently received an upgrade with knowledge panel cards.
These dominate the brand SERP because they appear right at the top, take up significant SERP real estate, and are colorful and highly visual.
If your company doesn’t have these – or worse, don’t have a knowledge panel at all – you’re missing out on impressing your bottom-of-the-funnel audience with Google’s very visible stamp of approval on your brand SERP.
Common knowledge panel elements for a corporation
Google’s corporate knowledge panels include a variety of elements designed to enhance visibility and provide valuable information to users.
Note that horizontal knowledge panel cards for corporations are the big news in 2025.
Most other features below are not new, but since you’ll now be trying to trigger knowledge panel cards to gain that additional real estate at the top of your brand results, take…
The post How to optimize your company’s Google knowledge panel – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/04/04/how-to-optimize-your-companys-google-knowledge-panel-search-engine-land_2025040460623.html
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