How to Optimize Images for SEO

When it comes to SEO, there are many factors to consider such as keywords, backlinks and content quality. However, one aspect that is often overlooked is image optimization. Optimizing the file size and naming of images can actually have a significant impact on your website’s search engine rankings. In this blog post, we will explore the benefits of image optimization for SEO and provide actionable insights for users.

Faster page loading speed

One of the main benefits of optimizing image file sizes is faster page loading speed. Large image files can slow down your website’s load time, which can negatively impact your SEO. According to Google, a website’s loading speed is a crucial factor in search engine rankings. By optimizing your images, you can reduce your website’s load time, which leads to a better user experience and higher search engine rankings.

via GIPHY

Actionable insight: Use image compression tools to reduce the file size of your images without sacrificing quality. Aim for a file size of less than 100 KB.

Improved user experience

Another benefit of image optimization is a improved user experience. When users visit your website, they expect to see high-quality images that are relevant to the content. However, if your images take too long to load, users may get frustrated and leave your site. By optimizing your images, you can provide a better user experience by ensuring that your images load quickly and look good. This can lead to longer user engagement...