How to Optimize for Voice Queries

Google Voice Search is making search easier and more accessible. And it presents big opportunities for businesses to reach more people.

In this article, you’ll learn how to use Google Voice Search to improve SEO and increase your visibility.

What Is Google Voice Search and How Does It Work?

Google Voice Search (also called Search by Voice) is a virtual search assistant that lets you use Google Search by speaking rather than typing.

You can use Google Voice Search on the Google website or app by clicking on the microphone icon in the search field.

You can also access it via Google Assistant on Android smartphones, Google smart speakers, and Apple devices if you’ve downloaded the Google Assistant app.

On these devices, you wake the feature by saying “OK Google” or “Hey Google.”

For example, here is the results page for the query, “Hey Google, how do I cook an egg?” on a smartphone.

When you say your command or question, Google uses natural language processing (NLP) and speech recognition to read and interpret your request as a human would.

That means Google can understand search intent and deliver the most relevant results in the same way it does when you type a query.

Generally, Google will turn to organic content and return similar—or identical—results for the query.

For some queries, though, Voice Search will pick the most relevant result and read it back to you. Giving you a truly hands-free experience

Why Should You Optimize Your Website for Google Voice Search?

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