How to Optimize for Google Discover in 2023: 5 Smart Tips

Google Discover can help you get in front of your target audience for free. And send thousands of visitors to your website every month.

Read this guide to learn how to optimize for Google Discover and increase the chances of having your content displayed in users’ Discover feeds.

What Is Google Discover?

Google Discover is a feed that allows users to discover content related to their interests. It displays content based on users’ activity across Google’s services.

Google Discover is available in the Google app and the mobile version of Google Chrome.

It looks like this:

Should You Optimize for Google Discover?

Yes—you probably should. Here’s why:

• Increase visibility: Google Discover allows you to get in front of your target audience for free. It’s a great way to introduce your brand and content to new potential customers.
• Drive traffic: Users don’t just scroll through their Google Discover feed; they also click through and visit the recommended websites. Some publishers, such as Condé Nast, drive as much as 20% of their U.S. website traffic from Google Discover.
• Get more return visits: Because Google Discover gives users the option to follow publications, it can be a great source of return visits for your website.

How Does Google Discover Work?

To be eligible to appear in Google Discover, content needs to be indexed by Google and meet Google Discover’s content policies.

Note that just because a specific piece of content is eligible doesn’t necessarily mean that it...