How to optimize for entities – Search Engine Land

An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities. An entity is only considered to exist when it exists in an entity catalog. I used this definition in my entity SEO article.

The first part of this entity SEO series should be used when you need to justify a tactic associated with optimizing for an entity.

TL;DR from Part 1:

• Entities are used as a source for expanding search queries with different terms.
• Document relevance to a query is partially understood through the lens of known entities.
• Google is a semantic search engine. Semantic understanding is connected to entities and databases like Wikidata and Wikipedia.
• Wikipedia and Wikidata are the most beginner-friendly sources of knowledge on the kind of information you should write about as you optimize for entities. Look at the hyperlinks, the table of contents, the sourcing, etc.
• Entity understanding is impacted by documents on the web….

Read Full Story: https://news.google.com/rss/articles/CBMiOWh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vb3B0aW1pemUtZm9yLWVudGl0aWVzLTQyNDI4NtIBAA?oc=5

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source: https://news.oneseocompany.com/2023/05/17/how-to-optimize-for-entities-search-engine-land_2023051744904.html

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