How to optimize content for Google Perspectives – Search Engine Land

The launch of Perspectives poses a challenge for content creators to up their content production game. It is a step toward Google’s narrative of writing content for users first.

Today, most SEO content is “keyword-first,” aiming to fill content gaps and rank for specific terms.

With Perspectives, Google tells us it favors content with fresh, original viewpoints tailored for individuals rather than the most optimized content.

There’s no better way to invigorate that shift in content production mindset than creating a SERP feature that rewards content diversity.

Here’s how to incorporate unique viewpoints into your content and create dynamic, trust-inspiring spaces that drive customer conversion and loyalty.

Content for generative AI and content for Perspectives

I’ve read Google’s documentation on generative AI search and the thought leadership already published for Search Generative Experience (SGE) and Perspectives.

But there is a need to discuss the various types of content that…

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