How to navigate SEO keyword research in the era of ChatGPT – Search Engine Land

Microsoft’s plan to leverage its investment in ChatGPT’s parent company, OpenAI, is moving fast, with ChatGPT already surfacing in the Microsoft Bing interface.

Mere months after Alphabet CEO Sundar Pichai referred to chatbots as a “code red,” Google soft-launched Bard, its answer to ChatGPT.

And user interest is keeping up. Interest in ChatGPT has exploded since it was released to the public at the end of November:

For SEOs contemplating a future that combines chatbot results with Google (and Bing’s) fundamental focus on “helpful content,” the path forward is a complicated one.

In this article, I’ll take on the topic of keyword research in the ChatGPT era:

• What’s changed for the better.
• Potential threats that could emerge.
• What might happen next.
• The skills and philosophies SEOs need to maintain to get results.

Let’s jump in.

AI in search: How does it help?

First, remember that AI-driven chatbot technology has been around for a while. What changed with the release of ChatGPT is…

Read Full Story: https://news.google.com/rss/articles/CBMiSWh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vbmF2aWdhdGUtc2VvLWtleXdvcmQtcmVzZWFyY2gtY2hhdGdwdC0zOTMzMzXSAQA?oc=5

The post How to navigate SEO keyword research in the era of ChatGPT – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/02/21/how-to-navigate-seo-keyword-research-in-the-era-of-chatgpt-search-engine-land_2023022140945.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.