How to navigate SEO in a multi-platform world – Search Engine Land
The role of an SEO professional has undergone a major transformation in recent years.
Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing.
While these elements remain important, search engines today evaluate a much more complex set of ranking factors. And the search landscape has changed significantly.
The very definition of a search engine has evolved.
- Social platforms TikTok and Pinterest are some of the biggest search engines after Google.
- Consumers use Amazon as a one-stop ecommerce shop and YouTube as a how-to university.
- People don’t passively use the default search engine on their browsers anymore. They actively seek what they want, where they want.
As SEOs, we must adapt and expand our skillset to stay relevant in the ever-changing world of organic search. Our role has expanded to include a much broader set of responsibilities.
To thrive in today’s dynamic environment, SEOs are expected to:
- Be…
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The post How to navigate SEO in a multi-platform world – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/11/09/how-to-navigate-seo-in-a-multi-platform-world-search-engine-land_2023110952380.html
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