How to measure organic traffic in GA4 – Search Engine Land

With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results.

This article will cover how to view and analyze your organic traffic data in GA4, the key dimensions to look at, such as source and medium, and the main metrics to assess, like total users and sessions.

What is organic traffic?

Organic traffic is the traffic acquisition channel by which users reach a website through non-advertising links from organic search results.

Organic traffic can come from different search engine sources like Google, Bing, Ecosia, etc.

The other main traffic channels are:

• Paid traffic: When users reach a website via ads on search engines, such as Google.
• Direct: When users get to a website directly by entering the URL.
• Referral: When users reach a website through non-paid links on other websites.
• Social: When users…

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The post How to measure organic traffic in GA4 – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2024/01/31/how-to-measure-organic-traffic-in-ga4-search-engine-land_2024013153189.html

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