How to Measure Brand Awareness — With Helpful KPIs

Looking to measure brand awareness but feeling intimidated?

Measuring brand awareness is not only possible, but will help you better understand your market presence, visibility, reputation, and growth. But how do you measure awareness?

Brand awareness is how familiar people/an audience are with a brand. The challenge is that awareness is a broad concept and hard to quantify.

However, there are some metrics and KPIs you can use that can illustrate brand awareness and allow you to report on any growth or changes.

Here, we’ll cover the key performance indicators (KPIs) that can help you determine the success of your brand.

Pro tip: Doing all of this work internally can take a lot of resources and time. Using tools like those offered in the Semrush App Center can help you automate the tedious process of collecting and analyzing data so that you can focus on coming up with your next brilliant brand message.

Let’s get started.

Why Should Businesses Care About Brand Awareness?

Before diving into the KPIs, let’s discuss the necessity of measuring brand success and awareness.

Brand awareness signifies how well a brand is known and remembered. By tracking several metrics, you can highlight a particular brand’s market penetrance and significance.

This will help you determine your brand’s reputation, positive or negative.

Brand awareness can be broken down into two main categories:

• Aided Awareness: This type refers to the extent to which consumers can recognize a brand when...