March 14 SEONews
How to make engaging long-form YouTube videos – Search Engine Land
Short-form videos may dominate social media, but long-form content remains essential – especially on YouTube.
From in-depth tutorials to video podcasts, longer videos can drive engagement, build communities, and even get featured in Google’s AI Overviews.
If you’re looking to make the most of long-form video in 2025, here are the key strategies you need to know.
Why long-form videos still matter in 2025
Right now, three key shifts are reshaping YouTube:
- “Learning content” (how-to videos, travel hacks, DIY guides, and product reviews) averaged 15.2% more views than the YouTube platform-wide average in 2024, a Tubular Labs report found. More people now turn to YouTube over Google for answers.
- YouTube is dominating podcasts, with over 1 billion monthly podcast viewers. It is the most-used podcast service in the U.S.
- YouTube’s presence in AI Overviews is expanding rapidly, with a 25% increase in citations – especially for visual demonstrations, tutorials, and product comparisons,…
The post How to make engaging long-form YouTube videos – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/14/how-to-make-engaging-long-form-youtube-videos-search-engine-land_2025031460442.html
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