How to Launch a YouTube Influencer Marketing Campaign

If you’ve been thinking of leveraging YouTube creators to achieve next-level brand awareness, you’re in good company.

After Instagram, YouTube is the second most popular platform for influencer marketing. Compared to traditional celebrity partnerships, collaborations with social media content creators have been 4x more effective.

And according to Google, they have equal influence in guiding purchase decisions.

From research to outreach, negotiation to execution, this guide walks you through the steps of launching a winning YouTube influencer marketing campaign.

Before we dive into the guide, let’s go over the fundamentals of influencer marketing.

Why YouTube for Influencer Marketing?

When it comes down to it, size matters.

There are an astounding 2B active users on YouTube, making it a leading platform for marketers to reach (massive) new audiences.

To boot, more than 40% of all global internet users consume its content each month.

As the world’s second most used social media platform, YouTube lends itself well to companies and brands looking to key into influencer marketing.

Let’s see a few examples for inspiration.

Examples of YouTube Influencer Marketing Campaigns

Whether your goal is to build brand awareness or increase conversions, there are several campaign types that could stick with your target audience.

Unboxing Videos

Simple, and effective.

They focus on the influencer giving their first (and authentic) impression when opening and experiencing a product for...