How to Include More Useful Content on Your Website

Whether you’re managing a team of content writers or are a writer yourself, the chances are you’ve clicked on this post because you’re interested in how to include more useful content on your website. Especially when having more useful content = a higher chance of search engines finding, and importantly ranking, your business.

In theory, the more pages your site has, the more opportunities it has to rank for new terms. There is a caveat to this however, as having 100 different pages of thin, or poorly targeted content is much less effective than 50 well-thought-out pages. So, the real questions are, how do we add more content without adding clutter? And how do we add more valuable content?

We’ll look at some of the different ways you can incorporate new content into your website, that’s useful for your audience. If it’s useful to your audience and it’s written well, it means it’s also useful to Google, so you have the best chances of it getting noticed by the search engines.

We know that Google feasts on words. It uses them to determine relevance when it comes to indexing sites. The more information you can give the search engine, the better your chances of ranking for your targeted terms (assuming your content is written well and includes your target keywords of course).

With each page being an individual entity able to earn its own rankings, your search engine visibility can be increased by adding more pages, but more pages of quality content. So how exactly can you...