How to improve enterprise-level crawling and indexing efficiency – Search Engine Land
Enterprise SEO plays by different rules.
Strategies that may work for small or niche websites won’t always work at scale.
So what exactly can happen when enterprise SEO gets too big?
In this article, I’ll share three real-life examples. Then, you’ll learn a potential antidote for more efficient management of SEO at scale.
Facing the indexing dilemma
Small sites tend to grow one page at a time, using keywords as the building blocks of an SEO strategy.
Large sites often adopt more sophisticated approaches, leaning heavily on systems, rules and automation.
It’s critical to align SEO with business goals. Measuring SEO success based on keyword rankings or traffic leads to negative consequences due to over-indexing.
There isn’t a magic formula to determine the optimal number of indexed URLs. Google does not set an upper limit.
A good starting point, however, is to consider the overall health of the SEO funnel. If a site…
- Pushes tens or hundreds of millions, or even billions of URLs to…
The post How to improve enterprise-level crawling and indexing efficiency – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/07/13/how-to-improve-enterprise-level-crawling-and-indexing-efficiency-search-engine-land_2023071347591.html
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