How to harness DSA wins in Performance Max – Search Engine Land

Dynamic search ads (DSA) have been a staple in Google Ads and Microsoft Ads management for years.

This powerhouse campaign type/setting enhances advertisers’ ability to use their organic search strength to inform their PPC campaigns.

By allowing Google to crawl their site and find the right landing page for a user’s query, advertisers can leverage well-optimized content and turn it into compelling headlines.

One of the reasons DSA was so powerful is that it could function with feed-specific pages or a full index of the site, allowing advertisers to target specific categories effectively.

DSA was particularly popular in industries such as:

• Automotive.
• Travel.
• Real estate.
• Ecommerce.
• Any business with numerous landing pages to cover their products or services.

Essentially, it allowed brands to focus on core objectives rather than having to factor in every single landing page and budget for each one.

DSA also played a significant role in discovering keyword concepts for other…

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The post How to harness DSA wins in Performance Max – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/07/03/how-to-harness-dsa-wins-in-performance-max-search-engine-land_2023070347138.html

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