April 12, 2023  SEONews
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How to glean insights from impression share to boost PPC … – Search Engine Land

Search marketers have a bevy of metrics at their disposal. It can be difficult to know exactly how to react when we’re analyzing all these metrics simultaneously.

I’m a proponent of leveraging impression share metrics to identify meaningful optimizations for my paid search campaigns.

The insights don’t necessarily come from the impression share itself, but the impression share lost due to rank or budget.

This article we’ll cover:

  • What each metric represents.
  • Tips for calculating these metrics at scale in a spreadsheet.
  • How to take action based on the results of your analysis.

Defining impression share and related metrics

Here’s what each metric means:

  • Impression share (IS): The percentage of impressions your ads receive compared to the total number of impressions your ads could get.
  • Impression share lost due to budget: The percentage of impressions your ad would have received if you had an unlimited budget.
  • Impression share lost due to rank: The percentage of impressions…

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The post How to glean insights from impression share to boost PPC … – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.



source: https://news.oneseocompany.com/2023/04/12/how-to-glean-insights-from-impression-share-to-boost-ppc-search-engine-land_2023041243399.html

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