How to Get to the Top of Google Search Results for Free

Wondering how to get to the top of Google search results?

In this comprehensive guide, we’ll walk you through how Google Search works. And explain exactly what you need to do to rank highly.

How Does Ranking Highly Benefit Your Business?

Over 4.3 billion people use Google. But only the top few Google results get all of the attention.

More specifically, the top five results on a Google search engine results page (SERP) have a collective organic click-through rate (CTR) of almost 70%.

Which suggests that, the higher you rank, the more likely users are to click on your link in search results. And, hopefully, become a paying user or customer.

Additionally, content (e.g., blog posts and videos) that ranks organically on Google can produce results for months or even years. Unlike paid ads, where the results stop as soon as you stop investing.

But to rank highly on Google, you need to learn a bit about Google’s algorithm first.

Let’s dive in.

How Does Google’s Algorithm Work?

Google finds and ranks sites using a three-step process.

1. Crawling: Google’s bots, or “spiders,”start things off by scouring the web. They search for new or updated webpages and download text, images, and videos.
2. Indexing: Google examines the data from the URLs it found. It looks at what’s on each page, including text, images, and other media. All this info can be stored in a giant database called the Google index.
3. Serving: Finally, Google decides which pages match up best with specific search...