How to Get SEO Results on a Budget

SEO is often a critical acquisition channel for startups.

Here, we’ll share actionable advice on how to get going with SEO for startups on a budget. Without expensive and complicated tactics.

Let’s start with how to get buy-in for SEO in the first place.

Justifying Investing in SEO for Startups

You need support from leadership to launch an SEO program that will help you achieve business goals.

If everyone is sold on SEO and ready to go, skip to the next section.

But if anyone on your team feels hesitant, you’ll need to overcome that.

Skepticism around SEO investment usually happens due to:

• A misunderstanding about what SEO involves
• Concerns that results will be too slow

Let’s go over how to address both:

Help Leadership Understand What SEO for a Startup Involves

Educating leadership about what implementing an SEO plan takes will keep them from thinking you’re talking about anything that could sacrifice the brand image. Like creating low-quality content or engaging in keyword stuffing (see an example from Google below).

So, be specific about what you’re proposing. Instead of saying “we’ll do SEO,” be clearer.

For example, say that you’ll:

• Hire two freelance writers
• Produce eight pieces of long-form blog content per month
• Create quality content that we’re proud to share
• Prioritize [category/use case] topics because they appeal to our most satisfied users

It also helps to position SEO as a distribution channel rather than saying you’ll create “SEO content.”

You can...