How to Get Customers From Everywhere

Traffic, leads, sales—the more you get, the better. Having a singular focus on one marketing strategy can bear fruit but almost always reaches a cap. That’s where multi-channel marketing comesin.

If you want to maximize sales and minimize marketing costs, a multi-channel approach can help you capture customers you may otherwise neverreach.

But what is multi-channel marketing, really? And how do you do that while staying organized? Let’s talk aboutit.

Multi-channel marketing means utilizing multiple channels to get your brand in front of potential customers. This can mean using a combination of SEO, social media marketing, paid advertising, and any number of other marketing channels.

The benefits of multi-channel marketing

As I alluded to above, multi-channel marketing allows you to reach more customers than a single-channel focus ever can. To illustrate, some people will never search for the keywords you rank for on Google, and some people just don’t use social media.

In addition to a broader reach, you may be able to capture new customers for a lowercost.

Case in point: Organic social media is free, and spreading your advertising over a mix of both social channels and paid search engine marketing means you’ll find the most effective use of your ad spend. This will allow you to spend only on what’s working and avoid wasted adspend.

The challenges of marketing on multiple channels

Of course, having more channels results in more...