How to get conversions from LinkedIn without using lead generation forms

Anyone who has ever tried their hand at LinkedIn marketing or engaged with an agency for it would surely have come across the age-old tool – LinkedIn Lead Gen Forms. We’re sure you have too! These are the most popular and common ways to capture LinkedIn leads (and also the most convenient!)

However, the real question is, are lead generation forms really as effective as marketers want you to believe? We do not agree. The truth is that marketers prefer lead forms as they are the fastest way to show results on LinkedIn. You run a LinkedIn ad, a bunch of people see that ad and share their contact information and you get praised for sending in so many leads so soon.

Hang in there – but who checks the quality of these leads? How many of these actually convert? Marketers often dodge that bullet by saying that it’s the sales team that needs to make the right calls to convert these leads. While handing over the money, not many recognize that the leads they are handing over to sales are actually poor leads.

Everything that’s wrong with LinkedIn Lead Gen Forms

Consider any LinkedIn Lead Gen campaign where you use the form – what is the standard approach? You’ll first find a piece of content, aka a lead magnet (video/webinar/podcast/event/article/case study) that you think your target audience will be interested in and then wrap that content with the LinkedIn Lead Gen form.

Since LinkedIn conveniently automatically fills in most of the person’s details, most people who are...