How to Find & Use YouTube Search Trends to Boost Your Channel

What Are YouTube Search Trends?

YouTube search trends indicate which topics people are currently searching for the most on YouTube.

They highlight how popular certain search terms are. Meaning terms people frequently enter into YouTube’s search bar.

Trending searches on YouTube help you understand what viewers are interested in right now. And what kinds of videos they want to watch.

Why Are YouTube Trending Searches Important?

YouTube search trends help you understand the types of videos people are interested in watching. Which you can use to inform the videos you include on your YouTube channel.

Here are some of the specific ways you can benefit from considering YouTube search trends:

Plan Better Content

YouTube trending searches can guide you in creating content that viewers are actively seeking.

This insight will help you align your upcoming content topics with viewers’ interests. And possibly increase engagement and shares.

Let’s say you run a YouTube channel that recommends software to startups.

If you notice that videos on “remote work software” are trending, you can plan more videos on that topic for your channel.

This will allow you to tap into what your audience is already interested in, making your content more likely to be viewed.

Attract New Audiences

By posting videos on trending topics, you can attract new viewers who are searching for those terms.

This can broaden your channel’s reach, introduce your content to a newer audience, and bring you more views....