How to Find Related Keywords & How to Use Them

Related keywords are words or phrases that are closely connected to the primary keyword you’re targeting. Not necessarily synonyms, but terms that are similar or within the same context as your primary keyword.

Search engines use related keywords to understand the content and context of a webpage.

Finding and optimizing for related keywords can help you create content that ranks well for a large number of keywords—putting you in front of more potential customers.

This article explores how to find related keywords and how to use them for your SEO strategy.

Tip: Create a free Semrush account (no credit card needed) to follow along with the steps in this guide.

Let’s look at five ways to find related keywords. And dive into tactics you can use to avoid missing out on critical opportunities.

Note: You should already have a list of seed keywords (broad keywords that describe the topics you want to rank for). If you don’t, start by brainstorming a bunch of terms that are closely related to your business.

1. Do Keyword Research

One of the easiest and fastest ways to find related keywords is to do keyword research using Semrush’s Keyword Magic Tool.

Enter your seed keyword, choose a country, and click “Search.”

You’ll quickly see a list of related keywords and their most important metrics.

If you want to dive a little deeper, use the different match modifiers: “Broad Match,” “Phrase Match,” “Exact Match,” or “Related.”

Here’s what each one means:

• Broad match shows any...