How to Find Influencers for Your Brand (Not Just on Instagram)

What Is Influencer Marketing?

Influencer marketing is a tactic that involves businesses partnering with individuals who have large, engaged social media followings. With the goal of increasing brand awareness and reaching new audiences.

For example, clothing brand Love, Bonito partners with local influencers worldwide.

And it’s really paid off.

According to Traffic Analytics, they get around 88,200 organic visits every month from social media. That’s 12.62% of their total website traffic!

Influencer marketing is most effective when brands find the right influencers for their campaign.

Meaning you need to find influencers whose followers are your target audience

That’s where we come in. Use this guide alonsideInfluencer Analyticsto find the perfect influencers for your brand.

Why Finding the Right Influencers Is Essential

The biggest benefit of working with influencers is that they can help you reach the right audience.

Let’s say you own a small Korean restaurant. And want to reach Korean food lovers in the downtown Los Angeles area.

Partnering with a food vlogger who has thousands of followers on Instagram can help you reach that audience.

Apart from reaching the right audience, other benefits of choosing the right influencers include:

• Increasing your credibility: When an influencer that’s trusted by their audience partners with you, they’re telling their followers you’re also credible and trustworthy
• Increasing brand awareness: By working with influencers, you’re...